Identify a COVID-19 Vaccine Persona
Do you know someone who is unsure about taking the COVID-19 vaccine? If so, knowing their barriers and beliefs can help you understand how to start a conversation with them.

To create this tool, we used a CART Model to narrow down a long list of psychobehavioral questions to just a few, which can identify someone’s vaccine persona over 90% accuracy. All questions were used in our original creation of the psychobehavioral segments, from extensive, holistic surveys we conducted and published in January 2021 and April 2021 to better understand U.S. adults’ attitudes towards the COVID-19 vaccine.

Learn more about how psychobehavioral segmentation works.
Created by Surgo Ventures

Takes 1 minute

Identify a COVID-19 Vaccine PersonaDo you know someone who is unsure about taking the COVID-19 vaccine? If so, knowing their barriers and beliefs can help you understand how to start a conversation with them.

Identify a COVID-19 Vaccine Persona
Do you know someone who is unsure about taking the COVID-19 vaccine? If so, knowing their barriers and beliefs can help you understand how to start a conversation with them.