eCommerce Integrity Score

tactical growth powered by BCS

Takes 5 minutes

Question 1

What is your biggest business challenge right now?This question is required.

Example Context: "Our sales have plateaued. Despite having steady traffic, our conversion rate isn't improving."

Choose as many as you like

Customer Trust: The brand needs to build more trust and credibility.
Customer Retention: Our retention rate is lower than 28%. We need to ensure that customers make repeat purchases with us.
Brand Positioning: Not sure what our brand stands for. Our target audience probably does not understand the brand differentiation.
Product Appeal: Not sure if the product appeal and its value gets communicated. Presentation, pricing or catalogue may need work.
Advertising Strategy: Ads are not performing, or the targeting is off. The message may not be resonating with the target audience.
Checkout Flow: Many customers do not complete their purchases after clicking on 'checkout'. We are not sure why.
Website Performance: The website may need optimisation for conversion. Need to look into the user interface, user experience, and page load time.
None of these.