MeasureUp, the largest measurement conference in Australia, will return for its 8th year on 11 September 2024.
Submissions are now open for presentations, panel discussions and workshops to demonstrate and stimulate brilliance in the science of advertising and media measurement.

Deadline for submissions is COB 5th July 2024

Successful content submissions will have unique research and data insights or be based on marketing case studies that showcase resilient measurement methodologies and an Australian focus to provide practical applications for marketers.

MeasureUp is an opportunity to showcase your ground-breaking work and evidence-based insights on a range of important topics, including but not limited to cross-media, brand, ROI, attention, carbon footprint, creative, ecommerce, emerging digital formats, first-party data strategies, AI, macroeconomic impacts and innovative uses of media currency planning data.

Any questions regarding the submission process or the MeasureUp conference please email IAB Research Director, Natalie Stanbury
(natalie@iabaustralia.com.au).